References

Strategic management development: marketing agency of a nationwide retail company

The marketing agency supports the two sales divisions of the trading company in the conception, realization and production of all marketing and communication measures. At the time, the new managing director of the marketing company wanted to bring more clarity and consistency to the management processes. Different management styles and a lack of binding management tools characterized the picture. In addition, a program to increase productivity placed new demands on the management team. A completely new management level was established to handle the management margins that had become too large. To this end, team leaders with full personnel and management responsibility were introduced - very often "from colleague to boss." Central leadership tasks were target agreement, resource and quality management, process optimization, conflict management and powerful leadership communication.

The optimization of the management processes was to support the achievement of the demanding Time, Cost, Quality targets. The aim was also to use this change process to make the culture more performance-oriented and efficient. For the newly appointed junior managers, the process was also intended to provide an opportunity for personal examination of the leadership role and for practicing the various leadership tasks.

In a workshop, the new firstline drew up binding management processes and tools and developed uniform management values, from which specific management tasks were then derived.

Following this, the managing director and division heads informed all employees about the new values, tasks and tools. All managers then underwent 2 days of training on their new role. They were also able to discuss the leadership values and guidelines in depth with the managing director. After six months, the managers had the opportunity to share their experiences and deepen their understanding of individual training topics in a one-day refresher course. The result of the development program was not only clarity in leadership, but also in the core processes of the agency. With the help of the acquired knowledge on process optimization, the managers also created an organizational manual with all important processes following the training. The challenging change targets in Time, Cost, Quality were achieved through the professionally implemented new leadership organization.

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